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Media sport stars and junior players: the design and analysis of the recruiting methods of players in Real Madrid

2008; Taylor & Francis; Volume: 9; Issue: 4 Linguagem: Inglês

10.1080/14660970802257614

1743-9590

Ignacio Urrutia de Hoyos,

Sport and Mega-Event Impacts

It is difficult to demonstrate whether a soccer team can recruit all the best players of the world or not. Since the election of Florentino Pérez as Real Madrid’s President, he experimented with this proposition with a new approach to recruiting methods. He considered that the method of recruiting media sport stars and junior players was the best way to reach the strategic goals of the club. This study attempts to examine the viability of this recruiting method. The methodology employed has been to classify the players from the team into three different categories: stars, junior players and medium class, and find out the minutes played by them. The essay thus intends to assess the effectuality of this recruiting method and its impact on Real Madrid’s fortunes. In other words, the objective of the essay is to study how far the innovative recruiting method of stars and junior players has allowed the managers to reach the strategic goals of the club.