The French mode of social regulation and sustainable tourism development: The case of Disneyland Paris
1999; Taylor & Francis; Volume: 1; Issue: 1 Linguagem: Inglês
10.1080/14616689908721296
ISSN1470-1340
Autores Tópico(s)Diverse Aspects of Tourism Research
ResumoAbstract The Walt Disney Company located its European resort in the French new town of Marne‐La‐Vallée because it is centrally located relative to a market of 310 million potential visitors. The French Government sought to anchor this circuit of cultural capital in Ile‐de‐France to sustain the economic growth of the region while capturing public amenities (jobs, tax revenues and increased foreign currency reserves) without sacrificing the environment. Its forward planning enabled it to offer the acreage the private company required and to sign with it a Convention to ensure that this urbanizing landscape would not become prematurely derelict. This large investment was regulated by both national and European norms for environmental impacts. These impacts are broadly interpreted to include jobs, demographic characteristics and built structures, not just the natural environment. Regulation theory provided the conceptual framework for this study. It is the particular mode of social regulation found in France which led to the settlement of the Walt Disney Company in the country and which ensured its durable insertion in the Francilian environment. Privatization and restrictions on governmental actions were not yet part of the French mode of social regulation. The Walt Disney Company is now negotiating for further developments that should sustain the economic growth of the eastern part of the region and enhance the quality of its environment.
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