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Perceived risk: The concept and its measurement

1986; Wiley; Volume: 3; Issue: 3 Linguagem: Inglês

10.1002/mar.4220030307

1520-6793

G. R. Dowling,

Risk and Safety Analysis

Abstract The nature of perceived risk and its relationship to risk‐handling behavior are explored. To date, researchers have operationalized a variety of risk‐related constructs, and it is argued that these constructs can be usefully combined to form a unified theory of risk perception and handling.