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Leader‐Driven Primacy: Using Attribute Order to Affect Consumer Choice

2006; Oxford University Press; Volume: 32; Issue: 4 Linguagem: Inglês

10.1086/500481

ISSN

1537-5277

Autores

Kurt A. Carlson, Margaret G. Meloy, J. Edward Russo,

Tópico(s)

Social and Intergroup Psychology

Resumo

Journal Article Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice Get access Kurt A. Carlson, Kurt A. Carlson Search for other works by this author on: Oxford Academic PubMed Google Scholar Margaret G. Meloy, Margaret G. Meloy Search for other works by this author on: Oxford Academic PubMed Google Scholar J. Edward Russo J. Edward Russo Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 4, March 2006, Pages 513–518, https://doi.org/10.1086/500481 Published: 01 March 2006

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