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Brilliant Hallyu and Plastic Surgery

2013; Korean Academy of Medical Sciences; Volume: 28; Issue: 11 Linguagem: Inglês

10.3346/jkms.2013.28.11.1561

1598-6357

Seokchan Eun,

Global Healthcare and Medical Tourism

SurgeryHallyu, or "the Korean Wave, " is the name for the tremendous popularity of Korean popular culture that has arisen among Asian countries, including Southeast Asia, Japan, and Taiwan, and even non-Asian countries in North America, Europe, the Middle East, and South America (1).With the record-breaking ratings of the television drama What is Love All About? which was aired by the China Central Television Station in the late 90's, Korean culture has been of increasing interest.After 2000, the year of the H.O.T. boy band concert in China, the term Hallyu was first used when one of the Chinese newspapers reported that "Hanryu gave a blow to China!" Hallyu is popular content whose unique characteristics were created from the incorporation of international influences and local Korean culture (2).With the explosive growth of Korean pop culture based on dramas and movies in the early stage, additional trends have developed, in which non-Koreans have taken an interest in eating or cooking Korean foods, making friends with Korean people, learning the Korean language, watching Hallyu dramas with their family, and purchasing Korean cosmetics.Thus Hallyu has been integrated into their daily life.