Portal de Periódicos da CAPES

No More Black and Blue

2008; SAGE Publishing; Volume: 14; Issue: 4 Linguagem: Inglês

10.1177/1077801208314832

1552-8448

Carolyn Bronstein,

Gender Roles and Identity Studies

In the mid-1970s, Women Against Violence Against Women (WAVAW), the first national feminist organization to protest mediated sexual violence against women, pressured the music industry to cease using images of violence against women in its advertising. This article presents a case study of WAVAW's national boycott of Warner Communications, Inc. and documents the activists' successful consumer campaign. The study reveals that media violence was central to feminist organizing efforts, and that WAVAW and related organizations helped establish a climate of concern about violence that motivated scientific research on the relationship between exposure to media violence and subsequent aggression.