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Business transformation, information technology and competitive strategies: learning to fly

2002; Elsevier BV; Volume: 23; Issue: 1 Linguagem: Inglês

10.1016/s0268-4012(02)00065-8

1873-4707

Ian McKeown, George Philip,

Business Strategy and Innovation

'Business transformation' is an overarching concept encompassing a range of competitive strategies which organisations adopt in order to bring about significant improvements in business performance. These strategies include business process re-engineering, organisational development/learning, Total Quality Management and use of information technology. In this article different models of business transformation are explored. This is followed by a full case study analysis of how a leading aerospace company, Short Brothers (now known as Bombardier Aerospace—Shorts), have transformed themselves since privatisation from an organisation in crisis to a leading performer in their market sector. The findings identify the realities of business transformation and support the argument that true business transformation should be viewed as a multi-stage process which demands an integrated approach to the application of supporting competitive strategies.