Portal de Periódicos da CAPES

(Re)Calling London

2014; SAGE Publishing; Volume: 91; Issue: 1 Linguagem: Inglês

10.1177/1077699013514416

2161-430X

Andrew C. Billings, James R. Angelini, Paul J. MacArthur, Kimberly Bissell, Lauren Reichart Smith,

Sport and Mega-Event Impacts

All sixty-nine hours of National Broadcasting Company’s (NBC) 2012 primetime Summer Olympic telecast were analyzed, revealing significant gender trends. For the first time in any scholarly study of NBC’s coverage of the games, women athletes received the majority of the clock-time and on-air mentions. However, dialogues surrounding the attributions of success and failure of athletes, as well as depictions of physicality and personality, contained some divergences by gender.