Portal de Periódicos da CAPES

The marketing of leadership

1999; Wiley; Volume: 1999; Issue: 11 Linguagem: Inglês

10.1002/ltl.40619991107

1531-5355

Philip Kotler,

Management and Marketing Education

Leader to LeaderVolume 1999, Issue 11 p. 22-27 Executive Forum The marketing of leadership Philip Kotler, Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the J.L. Kellogg Graduate School of Management, Northwestern UniversitySearch for more papers by this author Philip Kotler, Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing at the J.L. Kellogg Graduate School of Management, Northwestern UniversitySearch for more papers by this author First published: 20 March 2014 https://doi.org/10.1002/ltl.40619991107Citations: 76AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume1999, Issue11Winter 1999Pages 22-27 RelatedInformation