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Business Students’ Perceptions, Attitudes, and Satisfaction With Interactive Technology: An Exploratory Study

2010; Taylor & Francis; Volume: 86; Issue: 1 Linguagem: Inglês

10.1080/08832321003774756

1940-3356

Jacqueline K. Eastman, Rajesh Iyer, Kevin Eastman,

Innovations in Educational Methods

The authors modeled the relationships between students' perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive Technology have a more positive attitude toward it. Additionally, those students who have a more positive attitude toward Interactive Technology are more satisfied with its use. There is not, however, a significant relationship between students feeling more prepared for the course due to the use of Interactive Technology and their attitude toward it.