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Living on Dawson’s Creek

2001; SAGE Publishing; Volume: 4; Issue: 4 Linguagem: Inglês

10.1177/136787790100400406

1460-356X

Will Brooker,

Media Studies and Communication

This paper explores issues of cultural convergence around television audiences, with a particular focus on the Warner Brothers (WB) teen drama Dawson’s Creek and its viewers. It argues that contemporary television increasingly ‘overflows’ from the primary text across multiple platforms - particularly onto dedicated internet sites - and that certain programmes invite a participatory, interactive engagement which constructs the show as an extended, immersive experience. My ethnographic research with American and British viewers asks whether viewers actually follow this pattern of structured interactivity, whether they produce any ‘folk’ culture of their own or simply follow the culture provided from ‘above’, and whether factors such as age, nation, gender, and economic background shape their engagement with these secondary texts.