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Development of parasocial interaction relationships

1987; Taylor & Francis; Volume: 31; Issue: 3 Linguagem: Inglês

10.1080/08838158709386664

1550-6878

Rebecca B. Rubin, Michael P. McHugh,

Media, Gender, and Advertising

The parasocial interaction relationship development process was explored by applying principles of uncertainty reduction theory. Results suggested that parasocial relationship development follows a path from (a) social and task attraction to (b) parasocial interaction to (c) a sense of relationship importance. Length of exposure to the television character was not related to parasocial interaction in the path model. The study affirmed the contribution of interpersonal communication theories to understanding relationships people have with television personalities. Implications for future research were explored.