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Effects of Fast Food Branding on Young Children's Taste Preferences

2007; American Medical Association; Volume: 161; Issue: 8 Linguagem: Inglês

10.1001/archpedi.161.8.792

1538-3628

Thomas N. Robinson, Dina L. G. Borzekowski, Donna Matheson, Helena C. Kraemer,

Consumer Attitudes and Food Labeling

Objective: To examine the effects of cumulative, realworld marketing and brand exposures on young children by testing the influence of branding from a heavily marketed source on taste preferences.Design: Experimental study.Children tasted 5 pairs of identical foods and beverages in packaging from McDonald's and matched but unbranded packaging and were asked to indicate if they tasted the same or if one tasted better.Setting: Preschools for low-income children.Participants: Sixty-three children (mean ± SD age, 4.6±0.5 years; range, 3.5-5.4years).Main Exposure: Branding of fast