The Effects of Outcome Uncertainty, Scoring, and Pregame Expectations on Nielsen Ratings for Bowl Championship Series Games
2013; SAGE Publishing; Volume: 16; Issue: 5 Linguagem: Inglês
10.1177/1527002513497236
ISSN1552-7794
Autores Tópico(s)Sport and Mega-Event Impacts
ResumoThis study utilizes Nielsen ratings to estimate the factors that influence viewership for Bowl Championship Series telecasts. Our modeling demonstrates increased start-of-game ratings for contests of higher absolute quality, but not of anticipated higher relative quality. Little support is generated for the notion of consumer preference for scoring. However, the relationship between outcome uncertainty and television ratings is dynamic as consumers initially prefer more certain games, but ratings increase systematically throughout a contest when the outcome of that contest becomes more uncertain. Preferences also exist for games in which actual outcomes match pregame expectations.
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