“I Might Get Your Heart Racing in My Skin-Tight Jeans”: Sexualization on Music Entertainment Television
2013; Taylor & Francis; Volume: 64; Issue: 2 Linguagem: Inglês
10.1080/10510974.2012.755640
ISSN1745-1035
AutoresLaura Vandenbosch, Dorien Vervloessem, Steven Eggermont,
Tópico(s)Music History and Culture
ResumoThis study explores the culture of sexualizing the (female) body in music entertainment television. A quantitative content analysis was conducted, analyzing 9,369 scenes from 1,393 music videos and 180 programs, broadcast on Belgian music entertainment channels. Results indicated that 39.3% of the coded scenes contained sexualizing messages. These sexualizing messages were predominantly messages equating (female) Western body ideals to being sexually attractive. Music videos were shown to be a more sexualizing genre than nonfictional programs and fictional programs. Findings are discussed in light of objectification theory.
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