Portal de Periódicos da CAPES

The School Brochure: A Marketing Tool?

1995; SAGE Publishing; Volume: 23; Issue: 2 Linguagem: Inglês

10.1177/174114329502300203

1461-7102

Rita Headington, John Howson,

Diverse Education Studies and Reforms

Rita Headington was a student at the School of Education at Oxford Brookes University where she undertook the research upon which this paper is based and John Howson was her tutor there. The paper reports on a study which sought to examine the role of the school brochure as a marketing tool for primary schools. The schools studied were found to have struggled with the production of brochures and the authors suggest a marketing approach which might enable those concerned to improve upon their practice.