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Redes sociais digitais: uma análise de utilização pelas instituições de ensino superior do sistema ACAFE de Santa Catarina

2012; Instituto Brasileiro de Estudos e Pesquisas Sociais; Volume: 11; Issue: 1 Linguagem: Inglês

10.5329/recadm.20121101003

1677-7387

Luis Cesar Mondini, María José Carvalho de Souza Domingues, Rion Brattig Correia, Vanessa Edy Dagnoni Mondini,

Science and Science Education

Is known that knowledge is collaborative and has fueled the emergence of numerous proposals in network environments that enable the exchange of information. Strategically, these social networks are increasingly being used by Higher Education Institutions as elements of institutional strengthening and expansion of brand relationship. This study sought to identify the social networks used by Higher Education Institutions belonging to the ACAFE system of Santa Catarina – Brazil – describing the use of these environments as a strategic tool. The research is characterized as exploratory and descriptive, with a intentional sample. The analysis of the use of social networks has confirmed the high diversity of Twitter, highlighting it as the most used tool being present in 81% of HEI, followed by the use of Blogs, with 56% of presence in the institution’s website. Through interview was also assessed a manager's concern for control and maintenance of social networks.