The Consumption of Television Programming: Development and Validation of the Connectedness Scale
2004; Oxford University Press; Volume: 31; Issue: 1 Linguagem: Inglês
10.1086/383431
ISSN1537-5277
AutoresCristel Antonia Russell, Andrew T. Norman, Susan E. Heckler,
Tópico(s)Digital Marketing and Social Media
ResumoJournal Article The Consumption of Television Programming: Development and Validation of the Connectedness Scale Get access Cristel Antonia Russell, Cristel Antonia Russell Search for other works by this author on: Oxford Academic PubMed Google Scholar Andrew T. Norman, Andrew T. Norman Search for other works by this author on: Oxford Academic PubMed Google Scholar Susan E. Heckler Susan E. Heckler Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 150–161, https://doi.org/10.1086/383431 Published: 01 June 2004
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