HOW MICRO‐ENTREPRENEURS COULD CHANGE THE WORLD
2011; Wiley; Volume: 22; Issue: 1 Linguagem: Inglês
10.1111/j.1467-8616.2011.00729.x
ISSN1467-8616
Autores Tópico(s)Entrepreneurship Studies and Influences
ResumoEntrepreneurs have always been heroes in the business world. But, while the world routinely extols people like Richard Branson and Bill Gates, there is a much larger world of entrepreneurship to be found in emerging markets. Rajesh Chandy and Om Narasimhan explain how micro‐entrepreneurs may be a major factor in the return of a robust global economy.
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