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Narcissism, vanity, personality and mating effort

2007; Elsevier BV; Volume: 43; Issue: 8 Linguagem: Inglês

10.1016/j.paid.2007.06.034

1873-3549

Vincent Egan, Cara McCorkindale,

Consumer Behavior in Brand Consumption and Identification

The current study examined the relationship between narcissism and vanity, and the degree these are predicted by the 'Big Five' personality traits and mating effort (ME) using a sample of 103 females recruited from a large beauty salon. Narcissism correlated with vanity at 0.72 (P < 0.001), and was associated positively with extraversion (E), ME and the subscales of vanity; narcissism was associated negatively with neuroticism (N) and agreeableness (A). Vanity correlated positively with E, conscientiousness, both subscales of narcissism, and ME, and negatively with N and A. A composite narcissism–vanity score was produced using principal components analysis, and used along with scores from the NEO-FFI-R to predict mating effort. The narcissism–vanity composite, low A and E significantly and independently predicted mating effort (adjusted R2 = 0.28, F(9.96) = 7.74, P < 0.001). These results show that mating effort is additionally predicted by narcissism as well as self-reported personality.