PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI NOKIA LUMIA 520 DI SURABAYA
2014; Volume: 2; Issue: 2 Linguagem: Inglês
ISSN
2615-7284
Autores Tópico(s)Management and Optimization Techniques
ResumoAbstract: The rise of smartphone communication device needs is controlled by Android OS-based Smartphones and dominated by the Samsung brand. With its new OS ie Windows 8 Nokia has re-emerged to dominate the Smartphone market. Nokia Lumia 520 has the impression of being a good quality with a low cost . This study aimed to investigate the effect of product quality and price on purchase interest Nokia Lumia 520 in Surabaya.The research was conducted in Largest mobile phone shopping center in the city of Surabaya at Raya Margorejo street Plasa Marina Surabaya and WTC mall 97-99 Pemudastreet No.27-31 Embong Kaliasin Tile Surabaya. The sampling technique is Non-probability sampling with judgmental sampling. The method of analysis is the linear regression and questionnaires as a data collection tool with a sample of 110 respondents. The results showed that the influence quality product and price is simultaneously and partially significant effect on purchase interests Nokia Lumia 520 in Surabaya. Keywords: quality product, purchase interest, and nokia lumia 520.
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