Brand Familiarity and Advertising Repetition Effects
2003; Oxford University Press; Volume: 30; Issue: 2 Linguagem: Inglês
10.1086/376800
ISSN1537-5277
AutoresMargaret C. Campbell, Kevin Lane Keller,
Tópico(s)Digital Marketing and Social Media
ResumoJournal Article Brand Familiarity and Advertising Repetition Effects Get access Margaret C. Campbell, Margaret C. Campbell Search for other works by this author on: Oxford Academic PubMed Google Scholar Kevin Lane Keller Kevin Lane Keller Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 30, Issue 2, September 2003, Pages 292–304, https://doi.org/10.1086/376800 Published: 01 September 2003
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