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A Study of Consumer Preference Towards Branded Tea in Tiruppur City

2016; World Wide Journals; Volume: 4; Issue: 5 Linguagem: Inglês

2277-8160

V. Thiyagaraj,

Global Trade and Competitiveness

Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, of various bundles of goods. The major players offering different types of tea, in different parts of the country, with special focus on quality perception under specific demographic region. They permit the consumer to rank these bundles of goods according to the price levels of utility they give the consumer. The data collected from the respondents are coded, tabulated and analyzed into logical statements using percentage analysis and Chi- square test. This study covers the Tiruppur city only.