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KBO and International Sports League Comparisons

2014; Springer International Publishing; Linguagem: Inglês

10.1007/978-3-319-10037-1_10

2191-2998

Rodney Fort, Joon‐Ho Kang, Young Hoon Lee,

Sports, Gender, and Society

We provide an overview of the economic and business evolution of professional baseball in Korea. We map out the state of Korean Baseball Organization (KBO) revenues, costs, profits, team values, and regulations in the player market, and the state of competitive balance compared to Major League Baseball (MLB). After that, we go ahead and speculate on the major issues facing KBO if it were to choose to move Korean baseball toward a different business model, profits rather than advertising subsidiaries.