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Los reality shows y el futuro de la programación televisiva - el caso Big Brother en España, Portugal y Brasil

2004; UNIVERSIDADE DO VALE DO RIO DOS SINOS; Volume: 18; Issue: 39 Linguagem: Inglês

10.4013/7308

1806-6925

Cosette Castro,

Media and Digital Communication

Renowned as a huge audience phenomenon in different european countries such as Spain, Portugal, England, the Netherlands, Germany, Italy, France and Denmark and in Latin America in territories like Argentina, Uruguay, Mexico and Brazil, Big Brother TV show has surpassed cultural borders, conquered time in many homes and stimulated people’s love and hate all over the world. This social phenomenon has started in the Netherlands in 1999 and by the end of the year 2001 had already been aired in 18 countries, being viewed by 2 million people. Nowadays, Big Brother is well-known in 25 countries. This paper intends to study the social phenomenom in Portugal, Spain and Brazil to understand the reasons why the audience spend so much attention watching this kind of show, which is considered trash by specialists.