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Rural Tourism: Catalyst Of Socio-Economic Transformation In The Face Of Global Warming And Financial Crisis -A Case Study Of Goa

2010; Volume: 1; Issue: 2 Linguagem: Inglês

2229-4104

K.B. Subhash, Smitha Govindas Bhandare, Klaus Weiermair, Ruey Feng Chen,

Indian Economic and Social Development

The duel impact of global warming (GW) and financial crisis (FC) is being negatively affected almost all types of industries around the world, and tourism industry in not an exception. The statistics of Goa tourism industry during 1973–2009 revealed that it is still not reached stagnation/decline stage in the destination life cycle. The survey carried out among 600 tourists (300 domestic and 300 foreign) and 600 entrepreneurs (500 men and 100 women) reveals that the impact of GW and FC is not so significance because the increase in domestic tourists arrivals led to compensate the decrease in foreign tourists. The survey also revealed that the best bet for empowering the bottom of the pyramid is to go for developing and promoting rural/village tourism as it has the inherent characteristics of transforming the economy. Appropriate remedial measures to be taken up by the authorities (government, or private, or PPP) for rectifying the side effects of GW and FC on tourism industry by formulating a suitable transformational strategy by developing and implementing rural tourism as an alternative for rejuvenating the tourism industry of the region. Suitable measures to be taken up the appropriate authorities for rectifying the existing problem of tourists arrivals by resorting to a viable transformational strategy where in the concept of rural tourism is properly developed and financial assistance in the form of micro venture capital financing is provided to rural entrepreneurs for developing their businesses for a sustainable tourism industry in the region.