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Playing on the Field of Social and Technical Innovation: The Impact of the Sale of Lawn Tennis Sets in the Netherlands, 1874–1887

2015; Routledge; Volume: 32; Issue: 9 Linguagem: Inglês

10.1080/09523367.2015.1071356

1743-9035

Jan Luitzen, Theo Bollerman, Pascal Delheye,

Sport and Mega-Event Impacts

In 1874, after tennis had been played indoors for centuries, British officer Walter Wingfield introduced an open-air version of the game, which he called sphairistike or lawn tennis. He developed a lawn-tennis box that was easy to carry and that contained all the necessary equipment for playing. Wingfield's concept was innovative, not only technologically in both game and design, but also socially. He made it clear, for instance, that lawn tennis was also intended for ladies and he fabricated lighter rackets for women. Little is known, however, about the introduction of lawn tennis in the Netherlands. Our study reveals that the strong sales and marketing concept of Wingfield – and his competitors – also facilitated a quick diffusion of the game in the Netherlands. The first places where lawn tennis was played were estates owned by nobility, seaside resorts such as Domburg and Noordwijk, attracting well-to-do ‘Brits’ for recreational purposes, and – interestingly – also farms. Soon, the first ‘one box clubs’ arose as precursors of the formally established clubs. For most upper-class players, tennis was a leisure-time activity, yet the organization of the first national tennis tournament in 1887 shows that some already had lucrative business models in mind.