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Promovarea Şi Marketingul Itinerariului Meşteşugurilor Artistice Şi Evenimentelor Tradiţionale Româneşti (Marketing and Promotion of the Artistic Handcrafts Abd Traditional Romanian Events Itinerary)

2015; RELX Group (Netherlands); Linguagem: Romeno

1556-5068

Steliana Cojocariu,

Sport and Mega-Event Impacts

Romanian Abstract: Itinerariul reprezinta unul dintre cele mai vechi produse din istoria calatoriilor si a turismului. Lucrarea prezinta o propunere de Plan operaţional de Marketing, care considera itinerariul mestesugurilor artistice si evenimentelor tradiţionale românesti a fi deplasarea turistilor in teritoriu, cu scopul de a descoperi si cerceta diversele tipuri de mestesuguri artistice, precum si resursele naturale si culturale ale destinaţiilor României, incluse in itinerar. Itinerariul mestesugurilor artistice si a evenimentelor tradiţionale românesti va promova turismul cultural si va evidenţia imaginea României ca o destinaţie atractiva si durabila, consolidând identitatea teritoriala prin cooperare naţionala si inter-sectoriala a diversilor factori interesaţi de pe coridorul itinerariului: Bucuresti, Topoloveni, Horezu, Tg. Jiu, Haţeg, Alba Iulia, Cisnadie, Dragus, Zarnesti, Codlea, Brasov, Busteni, Câmpina, Bucuresti.English Abstract: The Itinerary is one of the oldest products of travel and tourism industry. The paper presents an operational marketing plan proposal which considered the itinerary of artistic handcrafts and traditional Romanian events as a touristic journey through territory to discover the natural and cultural resources and artistic crafts of the Romanian destinations. The itinerary of artistic handcrafts and traditional Romanian events will promote cultural tourism and highlight Romania’s image as attractive and durable, consolidating it’s territorial identity. The itinerary of artistic handcrafts and traditional Romanian events will promote the cultural tourism and increasing of Romanian’s visibility as an attractive and sustainable tourist destination by taking into account territorial and inter-sectorial national cooperation of the private and public stakeholders from: Bucuresti, Topoloveni, Horezu, Tg. Jiu, Haţeg, Alba Iulia, Cisnadie, Dragus, Zarnesti, Codlea, Brasov, Busteni, Câmpina, Bucuresti.