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Halting Beerrs March to Monopoly: The Likely Anticompetitive Effects of Anheuser-Busch InBevvs Proposed Acquisition of Grupo Modelo

2012; RELX Group (Netherlands); Linguagem: Inglês

10.2139/ssrn.2547667

1556-5068

Sandeep Vaheesan,

Merger and Competition Analysis

In late June, Anheuser-Busch InBev (ABInBev), the world’s largest beer maker, announced its intention to acquire the remaining 50 percent interest in Grupo Modelo (Modelo), Mexico’s largest brewer, that it does not currently own (hereafter “the proposed acquisition”). ABInBev’s products include popular brands like Budweiser, Bud Light, Beck’s, and Stella Artois. Likewise, Modelo produces a number of well-known brands, including Corona Extra (Corona) and Modelo Especial. As part of the proposed acquisition, Modelo will sell its 50 percent interest in Crown Imports, the exclusive U.S. importer of Corona and other Modelo brands, to Constellation Brands, which currently owns the other 50 percent. Crown Imports will continue to be supplied with Corona and other Modelo brands from ABInBev (hereafter collectively “the proposed transactions”).