EVALUATION OF INTERPERSONAL INFLUENCES IN THE FORMATION AND PROMOTION OF CARPOOLS
1979; SAGE Publishing; Issue: 724 Linguagem: Inglês
ISSN
2169-4052
AutoresIrwin P. Levin, Morris J. Gray,
Tópico(s)Sharing Economy and Platforms
ResumoA three-phase analysis of the role of interpersonal factors in carpooling performed at the University of Iowa is described. Phase 1 used laboratory simulation methods in which respondents rated the relative desirability of alternative carpool descriptions. The desirability of carpooling was found to decrease as the number of nonacquaintances in the pool increased, and particularly low ratings were given to carpools that consisted wholly of nonacquaintances. In phase 2, attitudinal and behavioral data from an existing industry-based carpool promotional program were analyzed by using Federal Highway Administration matching techniques. The data confirmed the importance of acquaintanceship as a factor in carpooling. Phase 3 used the findings from phases 1 and 2 to design and implement promising strategies for promoting carpooling. Strategies that stressed person-to-person contact between potential carpoolers and used existing networks of acquaintanceship to increase the number of carpools were emphasized. It is concluded that evaluation of such strategies should be useful in formulating future carpool promotional programs. (Author).
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