Web 2.0 and Social Networking for the Enterprise
2011; Taylor & Francis; Volume: 54; Issue: 1 Linguagem: Inglês
ISSN
1930-0166
Autores Tópico(s)Mobile Agent-Based Network Management
Resumoand Social Networking for the Enterprise Joey Bernal (Upper Saddle River, NJ. IBM Press, 2009) In and Social Networking for the Enterprise, Joey Bernal takes on the difficult task of creating concrete guidelines for leveraging and social networking within organizations for productivity, collaboration, and knowledge management. He also touches on how these tools can be used with customers for increased product awareness, sales, and customer satisfaction. Bernal, an Executive IT Specialist with IBM Software Services for Lotus, brings both his extensive experience with numerous client implementations and his deep technical knowledge to this difficult task. Throughout, Bernal draws from both these knowledge sets to provide high-level descriptions of and social media tools and deep dives into underlying technologies. Bernal begins by providing a brief history of the origins of the term Web 2.0 and the difference in focus between 1.0 and 2.0. But the discussion quickly turns technical with the introduction of Ajax, JSON, and REST. Readers will encounter this back and forth between high-level overviews of social media tools (A blog is an online journal, diary, or technical notebook and an effective way to quickly share information with the world.) and more technical sections containing specialized terminology and coding examples (Similar to pseudocode, JSON is built on the idea of name/value pairs that are often recognized arrays or lists of data.) throughout the book; the transition at times can be jarring. What is consistent throughout the book is the use of IBM WebSphere Portal examples. The level of technical content provided, along with the focus on IBM products, makes this book most helpful for technologists wishing to learn more about the appropriate application of IBM products within their enterprise. It is in the consistent use of one suite of products that Bernal may provide the most value. The book provides the technical reader with useful information for understanding and making the case to management for certain technologies. Technology-minded readers will also find the interviews with IBM experts that appear throughout the book helpful in understanding when best to utilize IBM products and the questions to be addressed during the decision-making process. The early chapters provide detailed discussions of basic concepts that may prove most useful for those unfamiliar with and social media. This includes explanations of the use of web portlets, with numerous screen shots of WebSphere Portlet implementations along with deep dives into technical issues and a useful discussion of the challenge of managing tradeoffs between benefits of customization and the level of effort required. A high-level discussion of IBM products designed for team collaboration, communities, and content sharing focuses less on the technical side and more on the features and uses of IBM products within the enterprise. …
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