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Another Proof of the Preceding Theory: Film, Materialities and Stonehenge

2013; Springer International Publishing; Linguagem: Inglês

10.1007/978-1-4614-8990-0_8

2625-8641

Helen Wickstead,

Contemporary Literature and Criticism

The last 10 in. vinyl record I bought was by a band called WE. When WE play, WE wear black Perspex blocks over their heads and identical futuristic black and white suits. All of WE play the same instruments—guitar or keyboard—and make the same motions. All of WE's songs begin with WE: WE want to hold your hand; WE will always love you; WE will be your father figure. WE are indistinguishable, substituting the collective in place of the individualistic 'I' of Western pop. In this way, WE reveal the Western pop canon to be implicated in the way subjectivities are produced and commodified through neoliberal capitalism.