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Real Madrid CF - FC Barcelona: Analysis of Business and Sports Strategy During the Period 2000-2006

2007; RELX Group (Netherlands); Linguagem: Inglês

10.2139/ssrn.975912

1556-5068

Kimio Kase, Sandalio Gómez, Ignacio Urrutia, Magdalena Opazo Bretón, Carlos Martí,

Sport and Mega-Event Impacts

During the period of 2000-2006, Real Madrid CF and FC Barcelona developed different strategies, leading to different outcomes. After three years of great sport achievements, Real Madrid CF, failed to succeed on the sport arena during the latter three years of the study. Nevertheless, it has managed to gain recognition as the richest football club in the world. FC Barcelona on the other hand, despite a somewhat disconcerting start on the sport arena and confronted with a delicate economic situation, proved capable of success by winning a UEFA Champions League title and two consecutive Campeonato Nacional de Liga titles.