Artigo
Revisado por pares
The scent of success : product
2008; SAGE Publishing; Volume: 2008; Linguagem: Inglês
ISSN
1547-7185
Autores Tópico(s)Leadership and Management in Organizations
ResumoIt's not often that you find advertising that draws attention to the fact that a product costs more than its competitors, yet that is exactly what Mitchum is doing with its new campaign devised by agency Black River Football Club
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