Communication Problems: Rio Ferdinand versus the English FA
2011; RELX Group (Netherlands); Linguagem: Inglês
10.2139/ssrn.1802695
ISSN1556-5068
Autores Tópico(s)Sports Analytics and Performance
ResumoThis paper looks at the communications challenges that arose following the missing of a scheduled and routine drugs test by Rio Ferdinand. It highlights the need to react to rumours in a timely manner and refuting them before they spread. The failure by the Football Association to update the public about the reasons for the delay in naming the English squad led to speculation and rumours. The paper further identifies the importance of developing and having in place a communications strategy as it helps in providing a structured approach to dealing with critical situations, in a timely manner.
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