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The price of love: The Big Bang Theory , the family and neoliberalism

2015; SAGE Publishing; Volume: 19; Issue: 2 Linguagem: Inglês

10.1177/1367549415585558

1460-3551

Jon Stratton,

Child Development and Digital Technology

This essay is about the hugely successful sitcom, The Big Bang Theory. The programme is centred on an ensemble cast of five main characters, the central two of whom, Sheldon Cooper and Leonard Hofstadter, share an apartment, who are highly intelligent and work at California Institute of Technology, and a woman, Penny, whose family name is never revealed, who lives across the hall from Sheldon and Leonard. In this essay, I argue that through the behaviour of the characters, the show reproduces many of the key ideological assumptions of neoliberalism. Neoliberalism is a socio-economic theory of social life which privileges competition above all affective social bonds. I argue that Sheldon’s lack of empathy, which has led many viewers to assume he has Asperger’s Syndrome, is also a key characteristic of success in the neoliberal order. I go on to explore the complexity of family relations in neoliberalism and compare these to the familial structures in The Big Bang Theory.