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Brand Building @Kudos Kids Utility Pvt. Ltd. - Not a Kids Job

2015; RELX Group (Netherlands); Linguagem: Inglês

1556-5068

Rekha Attri, Roshan Kumar Singh,

African history and culture studies

It is of utmost importance for a brand to be truly relevant and meaningful to the people it wishes to reach. Kudos Kids Utility Pvt. Ltd. registered in 2009 under the trade mark of Pretty Krafts is a franchisee of Disney Consumer Product’s Organizer Category in India with its corporate office at Ghatkopar (W) Mumbai and registered office in Indore. The company deals in kids wardrobe, hanging racks, laundry holder, magazine holder etc. This article on Kudos Kids has been developed as a result of longitudinal study carried out on the organization for a period of six months and emphasises how the organisation identified their problems in operations of their business and the steps deployed by them to bridge the gaps in their business.