Building findable Websites: Web standards, SEO, and beyond
2008; Association of College and Research Libraries; Volume: 46; Issue: 02 Linguagem: Inglês
10.5860/choice.46-0938
ISSN1943-5975
Tópico(s)Web and Library Services
ResumoThis is not another SEO book written for marketing professionals. Between these covers youll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. Youll find the big ideas behind these technologies and real world examples, illustrating that you dont have to compromise the user experience to create search engine friendly, findable websites.Although this book illuminates a broad range of findability strategies, one common theme pervades:Web standards + compelling content = improved findability = more successful sitesYoull find even more findability guidance on the books companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Referência(s)