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Campañas de marketing en la Biblioteca de Arquitectura de la Universidad de Sevilla

2016; Ediciones Profesionales de la Informacion SL; Volume: 25; Issue: 1 Linguagem: Inglês

10.3145/epi.2016.ene.12

1699-2407

Elvira Ordóñez-Cocovi, Charo Pérez-Benito, Carmen Helena Moscovo Lobato, Laura Huertas Millán,

Web and Library Services

This article details one university library’s experience in managing the needs of students and professors in Architecture and Building Engineering degrees. The authors describe channels of communication, use policies, marketing efforts, and planning. Marketing campaigns must be adapted to the academic calendar. Ultimately, the marketing efforts have proven transformational in integrating a new culture of management in the library for both users and staff.