Selling Consumption in the Eighteenth Century
2007; Routledge; Volume: 4; Issue: 2 Linguagem: Inglês
10.2752/147800307x199001
ISSN1478-0046
Autores Tópico(s)Fashion and Cultural Textiles
ResumoThis article explores the sophisticated visual and textual language of one of the most common, yet overlooked, forms of early advertising – the trade card. Analysis is based on mid-seventeenth- to late eighteenth-century examples within two key collections at the Bodleian Library, Oxford, and Waddesdon Manor, Buckinghamshire. The rare examples of continental, particularly French, advertising in the latter collection provide the opportunity to compare the codes and conventions used by English and French retailers. The authors challenge the view that this form of advertising was either primitive or predominantly English.
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