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A Descriptive Study of Facebook Uses among Indian Students

2012; Taylor & Francis; Volume: 39; Issue: 3 Linguagem: Inglês

10.1080/01296612.2012.11689930

2377-6277

Rahul Gadekar, Pradeep Krishnatray, Shubhra P. Gaur,

Privacy, Security, and Data Protection

AbstractIn this study, we describe the Facebook-use behaviour of a segment of college-going Indian youths. A survey of 455 students revealed that they started using the Internet in their teens and that they spend on average 1.6 hours a day on Facebook. Male and female students do not differ significantly in spending time on either the Internet or Facebook. The female respondents tend to be more connected than their male counterparts. Despite showing more connectedness, female students tend to be choosier while accepting friends’ requests than their male counterparts. Factor analysis revealed five major gratifications the student-users seek while using Facebook: relationship maintenance, userfriendliness, relaxation, connecting with old friends and social interaction. Additional informationNotes on contributorsRahul GadekarRahul Gadekar is Research Associate at the Mudra Institute of Communications, Ahmedabad, India. Pradeep Krishnatray is with the School of Media & Communication, Pondicherry University, Pondicherry, India. Shubhra Gaur is Professor at the Mudra Institute of Communications, Ahmedabad, India.Pradeep KrishnatrayRahul Gadekar is Research Associate at the Mudra Institute of Communications, Ahmedabad, India. Pradeep Krishnatray is with the School of Media & Communication, Pondicherry University, Pondicherry, India. Shubhra Gaur is Professor at the Mudra Institute of Communications, Ahmedabad, India.Shubhra GaurRahul Gadekar is Research Associate at the Mudra Institute of Communications, Ahmedabad, India. Pradeep Krishnatray is with the School of Media & Communication, Pondicherry University, Pondicherry, India. Shubhra Gaur is Professor at the Mudra Institute of Communications, Ahmedabad, India.