Integration von Duftstoffen in die Kommunikation zur Stärkung von Effektivität und Effizienz des Markenaufbaus
2007; C.H. Beck; Volume: 29; Issue: 3 Linguagem: Inglês
10.15358/0344-1369-2007-3-145
ISSN0344-1369
AutoresFranz‐Rudolf Esch, Jan Eric Rempel,
Tópico(s)Digital Innovation in Industries
ResumoMarketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Referência(s)