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Artigo Revisado por pares
BIBTEX RIS

Attention, Attitude, and Affect in Response to Advertising

1994; SAGE Publishing; Volume: 31; Issue: 3 Linguagem: Inglês

10.2307/3152231

ISSN

1547-7193

Autores

Harinarayan Krishnan, Eddie M. Clark, Timothy C. Brock, David W. Stewart, Andrew A. Mitchell,

Tópico(s)

Creativity in Education and Neuroscience

Referência(s)
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Journal of Marketing Research
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