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Program-Commercial Separators in Children's Television: Do they Help a Child Tell the Difference between Bugs Bunny and the Quik Rabbit?

1981; Taylor & Francis; Volume: 10; Issue: 2 Linguagem: Inglês

10.1080/00913367.1981.10672757

1557-7805

Mary Ann Stutts, Donald Vance, Sarah Hudleson,

Media, Gender, and Advertising

Abstract Program-commercial separators in children's television shows do not appear to influence a young (age 5 and under) child's ability to recognize a commercial with greater or lesser speed. Children age 7 and older may be assisted in speed of commercial recognition by separators. Children age 3 and under did not, under experimental conditions, recognize a commercial nor could they realistically describe why commercials are in programs. The authors conclude that age remains a significant factor in the child-television relationship.