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Big, bigger, biggest

1994; SAGE Publishing; Volume: 23; Issue: 4-5 Linguagem: Inglês

10.1080/03064229408535734

ISSN

1746-6067

Autores

Bernardo Kucinski,

Tópico(s)

Globalization and Cultural Identity

Resumo

The moguls of the Western world are not alone in imposing their will on captive audiences. Brazil's Globo empire is one of the biggest in the media world

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