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Integration of the Computer into Salesman Reporting

1971; SAGE Publishing; Volume: 35; Issue: 1 Linguagem: Inglês

10.1177/002224297103500107

1547-7185

Lloyd M. Deboer, William H. Ward,

Big Data and Business Intelligence

A computer-based salesman reporting system can be a powerful tool in helping managers select and implement management strategies. This article describes how the Pillsbury Company developed an improved salesman reporting system using a complex computer system. The system provides a detailed, common data base shared by managers and salesmen in improving selling performance.