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Communication Length as a Function of Dress Style and Social Status

1975; SAGE Publishing; Volume: 40; Issue: 3 Linguagem: Inglês

10.2466/pms.1975.40.3.961

1558-688X

Howard Giles, William Chavasse,

Fashion and Cultural Textiles

In a 2 × 2 factorial design of dress style (smart vs casual) and status (high vs low) of a male E, it was found using length of communication on a questionnaire as a dependent measure that another's style of dress had more impact on the quantity of information presented to him than did his social status for a sample of predominantly middle-aged housewives ( ns = 18, 17, 20, 20).