Military Marketing Warfare: A Comparative Review of the Use of Combative Philosophies and Terminology
1987; SAGE Publishing; Volume: 51; Issue: 1 Linguagem: Inglês
10.2307/1251151
ISSN1547-7185
AutoresThomas W. Garsombke, Al Ries, Jack Trout, Jay Conrad Levinson,
Tópico(s)War, Ethics, and Justification
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