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Issues in Marketing's use of Multi-Attribute Attitude Models

1973; SAGE Publishing; Volume: 10; Issue: 4 Linguagem: Inglês

10.1177/002224377301000411

1547-7193

William L. Wilkie, Edgar A. Pessemier,

Customer Service Quality and Loyalty

The simplistic form of linear compensatory attitude modeling includes a number of significant research questions involving concepts, measurement, and analysis. Results and conclusions of marketing research on the model are summarized for each issue and directions for further development are suggested.