Portal de Periódicos da CAPES

Vantagens competitivas em clusters industriais: estudo de caso no setor cerâmico paulista

2008; Volume: 7; Issue: 2 Linguagem: Inglês

10.11132/rea.2002.190

1984-5308

Geraldo Luciano Toledo, Cláudia Szafir-Goldstein,

Business and Management Studies

The article discusses the strategy process in the context of industrial clusters, focusing on the formulation of competitive and cooperative strategies in such clusters, as well as the competitive advantages that sustain those strategies. Emphasis is placed upon the linkages among the agents in the value chains of such firms. Initially, an updated review of the literature on industrial cluster dynamics is presented as a conceptual basis, which is complemented by exploratory research on a Brazilian ceramic cluster, using the case